Apply by April 30 — limited to 50 venues per category. Apply Now →
Amplify Collective — Winter 2026

Get your venue in front of 1.8 million Amex cardholders this winter.

We bundle independent venues into curated collections on the Amex app — so your restaurant, bar or salon gets the same exposure as the big chains. Applications close April 30.

Amex cardholders get 15% back on every visit — July 1 to August 31. You pay only for actual visits. Not impressions, not clicks.

Sydney collection — fewer than 10 spots remaining · Closes April 30
Apply for your spot Free to apply · April 30 deadline
2025 pilot results — 11 venues, 1 month
$141k
Amex cardholder spend driven to venues
84%
Of visitors were brand-new customers
1.84M
Impressions to Amex cardholders
$43k
Equivalent advertising value
Average return on investmentFor every $1 spent on Discover, venues saw $7 back in incremental revenue.
“The quality of guests the Amex offer drives is unlike any other channel. They spend more and they come back.”
General Manager, Stokehouse
Who we are

Enterprise deals.
Independent venues.

Amplify Collective helps independent hospitality and service businesses access commercial programs that were previously only available to large chains — the kind of exposure that puts your venue in front of millions of high-value customers.

We handle the deal, the paperwork and the data. You just serve your guests.

What is Discover

A winter offer on
American Express.

Discover groups independent venues into curated collections of up to 50 — by category and city — and surfaces them directly to Amex cardholders in the Amex app. Cardholders get 15% back on every visit. You get new customers who actually spend.

Curated, not crowded50 venues maximum per collection — your venue stands out.
Pay per visit, not per clickYou fund the 15% cashback only on people who actually walked in.
Zero operational changeNo codes, no vouchers, no new equipment. Your team does nothing differently.
How Discover is structured

A curated collection
built around your venue.

Each collection is up to 50 venues — same cuisine, same city.

Restaurants
Cafes
Pubs & Bars
Salons & Barbers
Hotels
Spas
Example collection
Discover / your cuisine Restaurants · your city
Up to 50 venues · July – August 2026 · Amex app
Amex cardholders who love a particular cuisine in your city see your restaurant as one of the best — curated, not random.
Cardholders see
15% back on every visit
How it works

Zero friction
for your team.

1

Cardholders discover your venue

Your venue appears in the Amex app inside your curated Discover collection. Cardholders save the offer with one tap and head your way.

10:31▪▪▪ ⊕ 72
Offers
All
Shopping
Dining
Travel
Discover Sydney Harbourside
Get 15% back, every time
In-store · Expires 31/08/26
+
Dining · Participating Locations
Get 20% back. Up to $200
Expires 02/11/25
+
Home
Rewards
Offers
Account
What cardholders see in the Amex app
2

They visit and pay full price

Guests pay normally — 100% goes to you. No codes, no vouchers, no staff training required.

3

Cashback settled after the campaign

Your venue funds the 15% cashback only on cardholders who actually visited. About 2 months after the campaign, we send a full performance report and a single invoice.

Zero operational change for your venue. You just serve your guests.
Proof it works · 2025

Discover Sydney Harbourside × Amex

August 2025. One collection, one month, 11 venues. No paid media.

$141k
Amex cardholder spend driven to venues
$43k
Equivalent advertising value
verified by Sonder
84%
First-time visitors — 315 paying covers
1.84M
Impressions to Amex cardholders
Return on investment for participants
For every $1 spent on Discover, venues saw $7 back in incremental revenue.

Last year: one collection, one month. This year: multiple collections, every major Australian city, two months. Apply before your category fills.

Availability

Spots are filling.
April 30 is the hard close.

Each collection caps at 50 venues. Once full, it closes — no waitlist.

50
venues maximum per collection
Apply before your spot is gone
1
Application
2
Verification
3
Select plan
4
Confirmed
Make your application.
Takes 3 minutes — we respond within 48 hours.
Select from the dropdown to confirm the exact address.
Used to place you in the right sub-collection — e.g. Discover / Japanese Sydney.
3–5 sentences. This is how we curate each collection.
Please complete all required fields above.
We respond within 48 hours. April 30 deadline.
“The quality of guests the Amex offer drives is unlike any other channel. They spend more and they come back.”
General Manager, Stokehouse
$141k
Revenue driven in one month
84%
Brand-new customers
ROI for participants
Founding Member — limited spots
$299 / year
Includes this campaign plus all future campaigns at the founding rate. Never pay $950 again.
Reviewing your application…
Running a few checks on your venue.
Verifying business listing…
Checking your details
Checking Instagram presence…
Looking up your handle
Reviewing your application…
Assessing venue quality
Checking collection availability…
Confirming spots
🎉 Congratulations, your venue!
You’ve been selected for Discover / Restaurants Sydney.
Fewer than 10 spots remain — confirm your place now.
Recommended
Founding Member
$299 / year
Auto-renews annually · Cancel anytime before renewal
  • This campaign included — July & August 2026
  • All future campaigns at the founding member rate
  • Exclusive partner perks from our network (valued $2,000+)
  • Monthly hospitality industry newsletter
  • Refer 3 venues → your next year is free
Or, if you prefer
One-off · This campaign only · No perks · No renewal
Your spot is held
for 72 hours.
We’ll send your membership agreement and payment link to your email within the hour.
What happens next
Check your email — agreement arriving shortly. Check junk too.
Sign digitally — takes 2 minutes. Confirms the 15% offer terms.
Complete payment — secure link included. Locks in your spot.
You’re in. We handle everything from here — you just serve your guests.
Questions? DM @discovervenues or reply to that email.
Our partners

“Amplify Express members receive exclusive benefits from our partner network — including tools, services and offers valued at over $2,000 per venue.”